ACN started in 1993 and is headquartered in Concord, North Carolina but also has international offices located in Canada, The Netherlands, Australia, Sweden and Poland. ACN is short for American Communications Network but was changed to the initials ACN because it has expanded to 20 different countries.
ACN is the largest ‘direct seller’ of telecommunications. What this actually means is that ACN is the largest telecommunications company that ‘uses a MLM business model’ to sell its goods and services. The MLM business model requires the recruiting of new distributors that are interested in selling telecommunications. Commissions are paid on either finding new customers or recruiting new reps into the business. The company prefers reps to find customers in your warm market (people you already know) instead of using advertisements or meetings that target a cold market.
ACN grew extremely fast and went from beginning in 1992 to having an annual revenue of 98.1 million by 1998. The company has gone through many changes over the years and has operated as a gas and electric retailer, picked up internet services and even started selling videophone equipment.
The Apprentice star and executive producer Donald Trump has endorsed ACN and has even gone to some of the international training’s to promote the company. As with many MLM companies, it has been said ACN is a scam or pyramid scheme and that the real money is made by the recruiting of reps and not the selling of product to customers. Many reps also complain that the majority of the money from customers they get goes to their sponsor. Because of these ACN complaints there have been legal issues in Australia and Canada but they have never been found guilty of these things.
With this information, the fact that the company has expanded to over 20 different countries and has people like Donald Trump promoting it makes it obvious that ACN is not a scam. It offers a legitimate business opportunity for someone interested in selling telecommunications to their warm market. What you have to decide is if selling a product that is in a very competitive market with generally low profits is what you want. Also, to make large amounts of money in the MLM system you will need to recruit people from your warm market which means convincing family and friends to join ACN and sell telecommunications with you. If this sounds like your cup of tea then ACN can work for you. If not, then look for other opportunities out there that use different marketing methods like the internet to promote its products and services.
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